*What a mouthful.
For nearly 15 years I have been collaborating with amazing clients. I cut my teeth working for creative agencies in Chicago and Boston. As a full-time designer, I helped produce print and web content for clients Bank of America, Dodge, Fiat, Jeep, Kohler, Mozilla Firefox. As an Associate Professor of Graphic Design, I do my best to pass on my love and knowledge for the arts. As a working graphic artist, I pinch my cheeks and thank the stars everyday I am honored with the opportunity to help clients pursue their passions through my own.
MFA / Cranbrook Academy of Art 05-07
BFA / Kendall College of Art & Design 02-05
Editorial Design
Event Marketing
Graphic Design
Identity Design
Illustration
Logo Design
Packaging Design
Photography Retouching
Signage
Type Design
Web Design
A Pleasant Dog, Abe Maybe, AMATYC (The American Mathematical Association of Two-Year Colleges), ASD Solutions, Bank of America, Boro Resale, Bison Machine, Chrysler, The DayNites, Dodge, DAAC (Division Avenue Arts Collective), E+L Salon, Evolve Build, Fiat, Go To Property Management, Grand Rapids Community Arts, Grove Studios, Jeep, Karmaloop, Kohler, MIDAS, Firefox, Re.dwell, Right Time Construction, Stovepipe Soaps
Identify the entire scope of the project to create an appropriate creative brief and contract. We both need to define all the deliverables you will need, how they will be used and when you need them.
Gather research, references, and resources. Research of the past and current market the design work will be implemented in will make the most effective design work.
This is where I generate an agreed upon amount of graphic design options for you and present them by an agreed upon time.
Now, we discuss pro's and con's of the graphic design options and solidify a direction to move forward with.
I'm going back to the grindstone for while. Once the deliverables are close to being complete its time for both of us to look through the work with a fine-tooth comb.
Crack open some champagne! At the finish line you receive all the agreed upon deliverables you need in every format needed.
No two clients are the same. A creative brief defines the scope of the project, a timeline, and expectations for both parties.
Henry Westerhuis
Founder, Right Time Construction
Theresa Wasinski
Midland Brewing Company